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Our most popular car colours of 2024

02 Aug 2024

As we firmly enter the second half of the year, we've been looking back at the cars we've sold to find the most popular car colours, and explored what your car colour might say about you.

When it comes to buying your next used car, there are so many features, specs and figures to consider... But let's be honest, the car colour is a massive factor! In fact, it's reported that 85% of car buyers admit that car colour plays a considerable factor in their decision to purchase a vehicle. 

At Tangelo, we've been looking back at the cars we've sold so far in 2024, crunched the numbers, and found the most popular colours sold across the year. In fact, we've even had a look at what your car colour may say about you:

1. Grey

Our top selling car colour in 2024 so far for the third year running was grey! 22.3% of cars sold in 2024 have been grey, keeping the colour in the top spot.

Grey cars represent stability and reliability and grey car drivers are seen as safe and responsible when out on the road. They don’t like to be the centre of attention and like to stay out of the spotlight!

Grey Tesla Model 3

2. Black

The colour black has crept from fourth place to second, making up 20.4% of all cars sold. 

The colour black is associated with sophistication and luxury. Those who drive black cars tend to appreciate control, but often take a reserved approach. Black has always been a popular colour, but takes the fourth spot in Tangelo's countdown this year.

Black car

3. White

In third place is white, closely following black with 18.4% of cars being sold. The popularity of the white car has grown quickly over the last 10 years. A white car offers a clean and fresh feel to the road and those who drive a white car ooze taste and elegance and present a young and modern image to others.

White car

4. Blue

Cool, calm and collected is what we associate with a blue car driver, so there is no wonder the colour has been climbing the charts when it comes to popularity. A blue car appears confident and intelligent but doesn’t like too much fuss. The colour blue makes up 15% of all cars sold through Tangelo so far this year.

Blue BMW

5. Silver

Maintaining fifth place is silver, the colour of 11.7% of cars sold.

Cool and in control – that’s what we think when we see a silver car on the road. Silver is often associated with futuristic products so silver car drivers may want to present themselves as innovative and modern.

Silver Land Rover Defender

7. Red

Attention-grabbing, ambitious and outgoing... red car drivers tend to have energetic personalities, often have a great sense of fun, and are likely to dream of owning a Ferrari! 

Red Yaris

7. Other

Making up the rest of the car colours Tangelo has sold this year include green, orange, yellow and bronze. They may not have been as popular but they certainly turn heads on the road.

Most popular car colours at Tangelo in 2024 vs 2023

We're wrapping up our car colour round up with a look back our most popular car colours in 2022 and how things have changed this year.

Colour 2024 2023
Grey 22.3% 26.2%
Black 20.4% 15.3%
White 18.4% 21%
Blue 15% 18.2%
Silver 11.7% 8.8%
Red 8.7% 7.2%
Orange 1.7% 0.5%
Bronze 0.7% 0%
Yellow 0.5% 0.2%
Green 0.5% 1.6%

Are you on the look out for a used car? Take a look at Tangelo's current used car stock and get in touch with our friendly and knowledgeable sales team to book an appointment or a test drive at our Exeter Customer Hub.

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